We all know MTV does not play music anymore-that is well-worn territory-but there are thousands of blogs who do love to post videos everyday. A music video that is captivating, colorful, funny, interesting (the list goes on, but you get the idea) greatly helps with a press campaign. The video can be used in the initial pitch to blogs about your album to make for a stronger pitch.
Another thing you can do with a video is secure an exclusive premier of the video on one blog ahead of the album release date to start generating buzz. Or if you don’t have the video ready in time for the release, you can also drop it a month or two after the release date as a tool to continue to build awareness and draw attention back to the release.
You should have at least one official music video for an album to use in your press efforts, but you should plan on making videos for every song on the release. The idea is you want to build a fanbase and get as many people listening as possible and YouTube is where millions of people are going to listen to music. Many artists will upload the song’s audio to YouTube with a static image of the artist or album cover, but people are much more inclined to listen to your music if there are moving images. A slideshow video is one method or a better solution is to make lyric videos, here’s a great example from one of our clients, Ole Skool Kule-https://youtu.be/_NUncwzjV8A