YouTube Fame: Still Very Real (And Very Relevant)

We’ve said it before, and we’ll say it again: Social Media is invaluable when launching your music career. The proof? A capella singer Peter Hollens has just been offered record deal after unleashing a series of other innovative covers via the internet. His YouTube channel has over 63 million views and features collaborations with other YouTube musicians. Now, Sony Music’s classical and crossover label called Sony Music Masterworks has signed Hollens, whose album will be released on October 28th. 

What we can learn from Hollens’s success is the importance of being visible, accessible and prominent on the internet. Your launching point? High quality videos. Using a good camera and editing can go a long way.

Additionally, the buzz that is created around your music can take you from unknown to #1 in just a matter of time (Vine star Shawn Mendes just hit #1 on iTunes in 37 minutes). Not only do you need to consistently be uploading new content to keep your fans engaged, but also communicating with them to build and maintain relationships. By being genuine and friendly, you can attract more and more people. That being said, you’ll want to watch and support other musicians or music blogs too. Spreading the love is an easy way to double your fan base.

Finally, tagging your videos with descriptive and specific key words will help you get found! Use words that are relevant to your content so viewers won’t be misled.

Having the tools to carry out these crucial steps can be the most challenging part of the process. Pro Music Records & Entertainment Media offers services for Video Production, Promotions and Marketing to produce and keep up with your social media presence. By taking advantage of Pro Music Records experts, you can rest assured that your fan base and video views will increase exponentially. We can even submit your music to record labels, radio stations, and other entertainment resources to further promote your music. Save time and money today by calling Pro Music Records at 818.971.9301 or e-mailing info@promusicrecords!